E-mail and busy work is one of those things that is holding you back. It’s one area you’re sacrificing your business. It’s a challenge that many people have right now and here are some strategies for winning the e-mail battle.*
A. COMMIT - to cleaning out your inbox and make it your goal to get it down to 0 e-mails everyday (although that rarely happens)
B. TAKE ACTION – The way you do this is by going through everything currently in your inbox and everything new that comes in and taking an immediate action with every e-mail during the “batched” times when you check e-mail. The way you process it quickly is by asking yourself the following questions:
- SAVE IT: Do I need to save this? If yes, either move the e-mail to a different folder of saved items or even better copy and paste the e-mail into a word document and save it. Then delete the e-mail. You can also train your assistant which types of e-mails you want to save and he/she can save it for you.
- AUTOMATE IT: Is this spam? If yes, delete this right away. You can even train your assistant what spam is and he/she can delete many of those for you and unsubscribe you from the list.
- DELEGATE IT: Can my assistant (or someone else) handle it? If yes, then forward it and delete it from your inbox. As always with assistants ask for an “End of the Day Master E-mail” where they report to you what actions they have taken on each important item.
- DELEGATE IT: Is this calendar related? If yes, then forward to your assistant and delete it. Let someone else control your calendar and be in charge of scheduling all appointments. You just dictate to him/her what types of appointments are to be scheduled during what times of what days.
- SCHEDULE IT: Does this e-mail require a meeting? If yes, then forward it to your assistant and have him/her schedule a meeting to complete the activity and delete the e-mail.
- DELETE IT: If I’ve read it and processed the information in this e-mail, is there any further action required? If not, then delete it. If yes, then add it to your physical to-do list and delete it. This is especially true of e-mails that you are CC’d on. Read it, process it in your mind, note the information, and if you don’t need to weigh in on it or take action then delete the e-mail.
- LEAVE IT: Only a handful of e-mails will then require your personal attention for longer than a few moments. Leave these ones for “catch up time” at lunch, early in the morning, on the weekends, or at the end of the day where you knock them off or add them to your physical to-do list for the day.
C. UNDERSTAND – the why for implementing this system.
- The biggest reason to clean out your inbox is because of its impact on your focus. Remember the magnifying glass and how focus is power. Well the more items in your inbox then literally the more diluted your focus is across all of those items. I’ve noticed that there is an emotional investment into each item in your inbox and having un-tended to items steals your emotional energy. Don’t let that happen. Process things like a banshee so that you can give 100% of your focus to your most important items and have nothing wasted on the minutiae.
- The key habit that is created with this process is that you are learning to make decisions and TAKE ACTION NOW. You don’t let things sit and wait to be decided on, you do it right now. You become a master of efficiency. You don’t delay, you take action. You’re decisive and productive. Key habit.
- You learn to cut the clutter. Clutter creates distraction. Most people are digital pack rats. They want to keep everything for the 1 random chance that they may possibly need to refer to it someday. Just like we refuse to throw out a shirt in our closet that we haven’t worn in 2 years we store e-mails and let them take up space. But that takes a toll on our focus. Remember you always have your deleted items folder if you need it. Or save it to a word doc and get it out of there. But only leave the items that you need to come back and take care of with more action. Otherwise get them out of there. Learning to cut the clutter will apply to every area of your life. You’ll cut the fat in your finances and what you spend money on, the time suckers in your daily schedule, the storage in your house, and the projects in your company. You learn to cut, eliminate, reduce and FOCUS only on the things that are truly important. When you get relentless about taking action you process things so quickly that at the end of the day there are only a few critical items left that need your time and attention. That allows you to increase your focus on each one and it also helps you to realize that you’re not as busy as you think.
* This is a portion of a summary e-mail that was sent to one of my coaching clients recently.
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Rory Vaden
Take the stairs – Success means doing what others won’t.






























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